FOR IMMEDIATE RELEASE
Revolution Comes Full Circle
With New Hasbro Toy Line
The Groundbreaking Comic Book Event Series From
IDW Publishing Inspires Action Figure Collection
San Diego, CA (July 11, 2017) – Hasbro recently unveiled a San Diego Comic-Con Collection set of action figures based on the comic book crossover series REVOLUTION, which itself was based on the action figures from Hasbro. In REVOLUTION, iconic Hasbro properties including TRANSFORMERS, G.I. JOE, MICRONAUTS, ROM, ACTION MAN, and M.A.S.K.: Mobile Armored Strike Kommand were brought together into one shared universe for the first time in their long history. REVOLUTION’s success in combining these worlds resonated with readers and lead to fans demanding new action figures based on the popular redesigns created for the series.
The well-received event series was co-written by Cullen Bunn (MICRONAUTS) and John Barber (TRANSFORMERS) with dynamic art by Fico Ossio (REVOLUTIONARIES). It was supported by multiple tie-in issues from the aforementioned lines, all of which will be represented in the REVOLUTION toy line. Artists David Messina (ROM), Tony Vargas (M.A.S.K Mobile Armored Strike Kommand), and Max Dunbar (MICRONAUTS, FIRST STRIKE) will see their newly redesigned versions of these classic toys straight out of the pages of the IDW comics and turned into action figures that fans can purchase exclusively at the Hasbro booth (#3329) at SDCC (while supplies last) and take home!
“The spirit behind REVOLUTION came from these writers and artists dreaming up their own crossovers by smashing all these toys together in their youth,” said IDW’s Editor-in-Chief, David Hedgecock. “Now, with this new set of action figures based on the imaginations of these creators, they can start their own revolutions and let the cycle begin all over again!”
This will be the first ROM toy since its inception nearly four decades ago, over three decades since the last MICRONAUTS toys were produced, and nearly two decades since the last line of M.A.S.K. Mobile Armored Strike Kommand toys.
In addition to the action figures, you can put your fandom on display with a set of REVOLUTION enamel pins based on TRANSFORMERS, G.I. JOE, and ROM, available at the IDW Publishing booth (#2743) during San Diego Comic Con (while supplies last).
REVOLUTION’s impact on IDW’s Hasbro line of comics continues to this day as the company gears up for FIRST STRIKE, the next major Hasbro comic book event series that once more brings these heroes together to wage war on Cybertron, and the stakes have never been higher. Get caught up on REVOLUTION in collected trade paperback and digitally before FIRST STRIKE kicks off in August!
IDW Media Holdings, Inc. (OCTQX: IDWM) is a fully integrated media company, which includes publishing, games, entertainment, and the San Diego Comic Art Gallery.
IDW Publishing’s comic book and graphic novel catalog includes some of the world’s most popular entertainment brands, including Transformers, My Little Pony, Star Trek, Teenage Mutant Ninja Turtles, Ghostbusters, and Disney’s classic characters. At IDW’s core is its commitment to creator-owned comics including 30 Days of Night, Locke & Key, Wormwood, Ragnarök, V-Wars, and Archangel by bestselling sci-fi author William Gibson.
IDW Publishing is also home to the acclaimed and award-winning imprints; Top Shelf, The Library of American Comics, Yoe! Books, and Artist Editions, showcasing the greatest original art ever published in American comic books.
IDW Games’ diverse line-up includes the international phenomenon Machi Koro, as well as hit licensed games such as X-Files, Back to the Future, The Godfather, and TMNT.
IDW Entertainment serves as the worldwide distributor of Wynonna Earp airing on the Syfy Channel in the U.S. and is producing BBC America’s Dirk Gently, based on the bestseller by Douglas Adams starring Elijah Wood and Samuel Barnett.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).